The rise of plant-based diet

We’re seeing a global change in eating habits and it’s a good one:  meat consumption is going down^[1] and we see more and more interest in the plant-based world. Whether it’s meatless Monday or Veganuary (check our Veganuary tips here): initiatives to reduce meat consumption or go vegan altogether are gaining traction by the day. The number of Vegans in Europe has multiplied to 2.6 million people in just 4 years and 22.9% of the European population see themselves as a Flexitarian^[2]. 

It’s clear that more and more people are adopting a plant-based diet and there’s plenty of reasons to do so. Let’s see why!

Environment

Given the amount of media we’ve seen around the environmental benefits of switching to a full or partly plant-based diet, this argument might have been on your mind for a while. It’s not just you: 9 out of 10 people in Europe have already changed their eating habits because of the environmental crisis^[3] and there’s plenty of reasons to do so.

About 70% of the Agricultural greenhouse gas emissions are calculated to be caused by livestock^[4]. There’s more statistics that are getting people on board of that plant-based train. Did you know that more than 1600 liters of water is used to get a 100-gram meat-based patty on your plate? ^[5]. That’s the same as taking ten full baths.

It’s stats like these that are helping people make that important first step towards a plant-based diet, but there’s more!